SECOND EDITION OF U-TURN PROJECT ROOMS BY MERCEDES-BENZ
Since its first edition at arteBA 2011, the goal of the U-TURN Project Rooms by Mercedes-Benz has been to display a select group of Argentine and international artists and thereby spur creative exchange, boost the region’s art market, lend visibility to the work both of young and of other more established artists, and break free of the confinement of closed exhibitional spaces, by including media such as sculpture and intervention. It is with this aim that arteBA together with Mercedes-Benz invited back Abaseh Mirvali (USA, the Americas, and Berlin), to choose the galleries that participated in the project and the full artistic program on view during the fair, which tooked place between May 18 and 22 in the Blue and Green Pavilions at the convention center La Rural.
In 2012, U-TURN brought together the work of 24 artists represented by 12 galleries from Argentina, Brazil, Spain, Mexico, Denmark, Switzerland, Colombia and Germany. “The concept driving U-TURN was the exploration of the line and its possibilities, translated into expressive arrangements and devices that range from the poetic to the gestural. U-TURN also was conceived as a play upon the thin line demarcating the appearance, illusion, and reality of the material object,” said Abaseh Mirvali.
U-TURN Project Rooms by Mercedes-Benz occupied a prominent place within the fair, and had a high impact on collectors who watch the latest trends in the world panorama.
Abaseh Mirvali serves as Executive and Administrative Director of Platform 5280, Biennal of the Americas, based in Denver, which will next take place in 2013. Earlier, she was invited by Eugenio López Alonso to serve as Executive Director of the Jumex Foundation/Collection between 2005 and 2008, a position in which she managed to consolidate, institutionalize, and successfully develop one of the largest and most important contemporary art collections in the private sector in Latin America. Years before this, Mirvali worked in the U.S. Embassy in Mexico as Coordinator of Special Projects in the areas of Education and Binational Culture, which allowed her to coordinate one of the first curatorial projects carried out by a consular mission abroad. Prior to that post, she worked as an analyst and manager of various U.S. government entities, such as the U.S. Agency for Commerce and Development (TDA) located in the Caspian Finance Center, where she served as Director of Trade Development for Turkey and Eurasia. Since 2009 she has contributed to coordinating various lectures on new emerging contemporary art scenes, both at Art Basel (Basel, Switzerland) and at Art Basel Miami. Since 2011 she has been the curator of the U-TURN Project Rooms by MERCEDES-BENZ pavilion, through the invitation of the arteBA Foundation. Abaseh Mirvali is also an active member of the A.C., an association founded to support contemporary art in Mexico; she is also a member of the Selection Committee of the Rockefeller Foundation’s Bellagio Creative Art Fellowship for Visual Artists.
You can dowload high resolution pictures of U-TURN in the official FLICKR of arteBA
Galleries that took part of the second edition of U-TURN Project Rooms by Mercedes-Benz: