Prime Time Program

FRIDAY 18 – 6 TO 8 PM 

Alternate Approaches to Collecting and Patronage
Today, collectors have extended their relation to the arts into something beyond the mere accumulation of objects; they have entered into a substantive participation in supporting artistic production, without necessarily confining their participation to acquisition. Conversely, art patronage has ceased to be an act that exclusively serves the interests of the collector, and has become a practice that, in addition to nourishing and irrigating production, finds opportunities for capitalizing on the encouragement and promotion of the arts as a business strategy beneficial on both sides. This has induced artists to abandon of the traditional, passive form of receiving economic stimuli, encouraging them to take an interest in the world of production like any other professional with innovative work and business ideas.
Participate: Maja Hoffman (Switzerland), Catherine Petitgas (France; living in London), Patrizia Sandretto Re Rebaudengo (Italy), Patricia Vergez (Argentina).
Coordinator: Abaseh Mirvali (North and South America, Berlin)

SATURDAY 19 – 6 TO 8 PM
New Collecting: From the Personal to the Political
Young collectors who, in addition to creating their private collections, show a clear commitment to improving the field of art through distinct educational, philanthropic, and curatorial initiatives.
Participate: Moisés Cosio (Mexico), Jay Khalifeh (Brazil), Sandra Mulliez (France), Guillermo Navone (Argentina).
Coordinator: Inés Katzenstein (Argentina).

SUNDAY 20 – 6 TO 8 PM
The Curator and the Art Market
Today, the figure of the curator has diversified; his or her activity no longer includes only curating freelance and/or institutional projects, but also, in many instances, curating fair or gallery projects, or assessing and consulting on building collections. What shape does the curator’s work take in settings linked to the art market? How does the curator form independent critical thinking in this context, and what impact can such thinking make on it? How can his or her curatorial practice perform and be involved in this system: offering what response, or what resistance? These are some of the lines to be pursued in this panel discussion on aspects of the relation between curatorial practices and the art market.
Participate: Pablo León de la Barra (Mexico, London), Abaseh Mirvali (North and South America, Berlin), Victoria Noorthoorn (Argentina).
Coordinator: Laura Batkis (Argentina).

Admission to Open Forum . 2012 is free and independent of access to the fair.