LAN, for the fifth year in a row, presented its free audio-guide tour for arteBA 2012. Visitors to the fair were able to enjoy a tour especially drawn up for them by curator Florencia Braga Menéndez, and presented by well-known radio journalist Lalo Mir.
On the premise “because we also listen to art,” LAN, arteBA ‘12’s official airline, presented at the fair for the sixth year in a row, offering its free audio-guide service for visitors who wished to take a different route through the fair. For this new edition Florencia Braga Menéndez was asked by the airline to devise the cultural tour that has already became a classic part of the fair.
As an innovation this year, LAN presented in its space at the fair a series of headphones intervened in by the well-known artists Marcela Mouján, Edgardo Giménez and Rafael González Moreno. These headphones were exhibited alongside works chosen by each of these artists that inspired their interventions.
Marcela Mouján presented an extension of a work from her collection “Pampaparaiso”; Edgardo Giménez showed his intervened-in headphone inspired by his work “Gato Secretaire,” and Rafael González Moreno showed his extension from his work “Los girasoles de Monet” [Monet’s Sunflowers], which were worked on with recycled materials, in this way aligning itself with the commitment LAN itself maintains to the environment and sustainable tourism.
In addition, to lend added force to its idea of reaching more and more people, LAN once again offered the public the chance to download the audio-guide and the tour map, so that they can bring it with them to the fair already from home.
ABOUT THE CURATOR
Florencia Braga Menéndez
Braga Menéndez is an artist herself as well as curator. She studied at the Escuela Nacional de Bellas Artes Prilidiano Pueyrredón. She also took part in independent study groups in philosophy, literature, semiotics, epistemology of art, and history and criticism of art.
She served as Director General of Museums in the Subsecretariat of Culture of the City of Buenos Aires, and has been a juror for various prizes and salons of contemporary art.
Currently she is the curatorial director of the Galería Braga Menéndez, devoted to contemporary art (which was awarded the Alberto Collazo Prize for the Gallery of the Year in 2006 by the Argentine Critics’ Association.
ABUT THE PRESENTER
Lalo Mir
A well-known radio and television journalist and presenter in Argentina, Mir has been a producer of programs and commercials, as well as a script-writer. He was one of the essential figures in the Buenos Aires radio station Rock & Pop (FM 95.9) de Buenos Aires, where he hosted the program Animal de Radio.
He began his career at Radio Del Plata with the program 9PM, in addition to serving as the station’s artistic director. This multifaceted figure worked as a producer of programs and commercials, as well as being a script-writer, and in the late ‘80s, together with Douglas Vinci and Mario Pergolini, created the TV program Rock and Pop TV. Among other programs and projects, he is ‘godfather’ of Radio La Colifata, a radio station hosted by psychiatric patients. He currently hosts the Lalo por Hecho on Radio La 100.
Mir maintains that a radio personality needs fundamentally to have “something to say” and he defines his style as hypertextual, closer to art than to journalism, starting with his use of a combination of words, music, humor, surprise and reading and interpretation of the facts.
ABOUT THE ARTISTS
Marcela Mouján
A winner of numerous prizes and fellowships since 1994, among them, the first MINI-BMW Prize in 2004, the first “Leonardo” Prize given out by the National Museum of Fine Arts in 2000, fellowships of the Antorchas Foundation and the National Arts Fund; the Argentine Association of Art Critics also awarded her the “Emerging Artist” Prize in 1996.
Her work is part of the collections of the Museo de Arte Moderno de Buenos Aires; of Malba-Fundación Costantini; of the Museo de Arte Contemporáneo of Rosario, Argentina; of the Daimler Collection in Germany, and of numerous private collections in Argentina and abroad.
She has taken part in more than 80 shows, and represented Argentina at the Havana Biennial and the MERCOSUR Biennial, among others. Considered part of the generation of the “’90s artists,” she is referred to in numerous catalogs and books, such as Artistas Argentinos de los ’90 (1999), published the Fondo Nacional de las Artes, Arte Fotográfico Argentino by the Museo de Arte Moderno de Buenos Aires (1999); Arte Argentino. Cuatro Siglos de Historia (2005) and Ritos de Fin de Siglo. [Rites of the Fin de Siècle] Arte Argentino y Vanguardia Internacional (2003, by Jorge López Anaya); Arte Cinético y Neocinetismo [Kinetic Art and Neokineticism] (2010, by Elena Oliveras); and Fotografía en La Argentina de 1840-2010 (2011, by Valeria González).
She lives and works in Buenos Aires.
Edgardo Giménez
Giménez was born in Santo Tomé (province of Santa Fe, Argentina) and is a self-taught visual artist who gained recognition with the Pop movement and went through the Instituto Di Tella in Buenos Aires, penetrating into the fields of arquitecture, graphic design, interior design, and design of objects and clothing. In the ’80s he worked as art director at the Teatro San Martín.
He has appeared in solo and group exhibitions in Buenos Aires, Santa Fe, Rosario, Córdoba, Punta del Este, Santiago de Chile, Bogotá, Caracas, Mexico City, Sao Paulo, Washington, Munich, Warsaw, Leipzig, New York, New Orleans, Toronto, Cleveland, and Paris.
He currently designs sets for the cinema and theater, and works as a tapestry-maker, graphic artist, sculptor, draftsman, and painter.
Rafael González Moreno
González Moreno is a self-taught artist who entered into the secrets of drawing in the workshop of Hermenegildo Sábat and into those of painting with Tito Pérez.
Since 2011, he has taken part, with Galería Teresa Anchorena, in the Latin American art fair Pinta in London.
He shows at the gallery Appetite, the Galería Braga Menéndez, and at the Centro Cultural Borges.
In the early ‘80s he received the Amalia Fortabat Prize for a young artist’s painting and exhibited in the Sala Gaspar in Barcelona, which would later buy his entire output from this period.
ABOUT LAN
LAN Airlines is one of Latin America’s leading airlines for both passenger and freight transport. The company servese some 100 destinations around the world, and through an extensive network offers wide connectivity in the region, uniting Latin America with the United States, Europe, and the South Pacific. Through various agreements with shared codes, LAN Airlines and its affiliates also serve some 70 other internacional points. LAN Airlines and its affiliates lead the domestic markets in Chile and Peru, in addition to having an important presence in the national air-routes of Argentina, Ecuador and Colombia.
Today LAN Airlines and its affiliates operate 134 passenger airplanes, while LAN CARGO and its affiliates have 14 cargo airships, with one of the world’s most modern fleets, which has meant greater efficiency and a significant reduction in CO2 emissions, thus reflecting its important commitment to protecting the environment.
LAN is one of the few airlines in the world classified as Investment Grade (BBB). Its international quality standards have earned it membership in oneworld™, the global airline alliance that LAN has been part of for 10 years, and which brings together the world’s major companies. For further information, visit the website www.lan.com orwww.oneworldalliance.com
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