2013 . EDITION 22
MAY 24 - 27
BUENOS AIRES

U-TURN Project Rooms by Mercedes-Benz

THIRD EDITION OF U-TURN PROJECT ROOMS BY MERCEDES-BENZ

U-TURN Project Rooms by Mercedes-Benz has been devised as a space for investigation and reflection about international contemporary art, and in its third edition it will once again be curated by Abaseh Mirvali.  U-TURN’s aim is to present the most interesting work possible from Europe and Latin America. In parallel fashion, it will work closely with the gallerists and artists it has invited in the selection of the specific pieces and projects to be presented, to offer a thorough curatorial overview of this area.

In the context of the fair, U-TURN represents a major point of entry into Argentina of international contemporary art; the great majority of artists it presents are showing in our country for the first time. Some fifty per cent of the projects on view are produced expressly for the fair and, in many cases; the artists will be traveling to Buenos Aires expressly to execute them. The third edition of U-TURN will bring together the work of more than 20 artists represented by twelve galleries based in Argentina, Brazil, Germany, Mexico, Peru, Spain and Switzerland.

The wide attention this section garnered in the last two editions of the fair translated not only into broad media coverage and sales of work, but also into recognition given to a set of artists through institutional acquisitions on an international scale. As an example of the connections the section has generated, Sabine Schmidt, director of the German gallery PSM, got to know the local art scene thanks to her participation in U-TURN. Through this connection she decided to invite the Argentine artist Eduardo Basualdo, represented by the Ruth Benzacar Gallery in Buenos Aires, to join PSM’s stable of artists. Similarly, in the 2012 edition, the firm Brooksfield purchased works by Eduardo Basualdo (through PSM Gallery, Germany) and by Diego Bianchi (Alberto Sendrós Gallery, Buenos Aires) as first acquisitions for its brand-new contemporary art collection.

In keeping with the precedent she established in the first edition of U-TURN, Abaseh Mirvali will visit Argentina in April, 2013 to give a special presentation for the local art press and local collectors, in order to deepen their acquaintance with the works they will able to view during the fair.

Participant galleries:
ESTHER SCHIPPER (Berlin, Germany)
HOUSE OF GAGA (México DF, México)
MENDES WOOD (San Pablo, Brazil)
MD72 (Berlín, Germany)
NORA FISCH (Buenos Aires, Argentina)
PROYECTOS MONCLOVA (México DF, México)
PSM (Berlín, Germany)
RAEBERVONSTENGLIN (Zürich, Switzerland)
REVÓLVER GALERÍA (Lima, Perú)
RUTH BENZACAR (Buenos Aires, Argentina)
TRAVESÍA CUATRO (Madrid, Spain)
VERMELHO (San Pablo, Brazil).

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Abaseh Mirvali is a producer of independent art projects and a curator who lives in Turkey, Mexico, Berlin and the United States. She has conceived and programmed the Bienal de las Américas, 2013 and is Curator in Chief of the exhibition of urban architectural interventions titled Draft Urbanism. In January 2013, together with Gaspar Libedinsky, she gave the course “Curating Architecture” at Harvard University. Earlier, she was invited by Eugenio López Alonso to serve as Executive Director of the Jumex Foundation/Collection between 2005 and 2008, a position in which she managed to consolidate, institutionalize, and successfully develop one of the largest and most important contemporary art collections in the private sector in Latin America. Years before this, Mirvali worked in the U.S. Embassy in Mexico as Coordinator of Special Projects in the areas of Education and Binational Culture, which allowed her to coordinate one of the first curatorial projects carried out by a consular mission abroad. Prior to that post, she worked as an analyst and manager of various U.S. government entities, such as the U.S. Agency for Commerce and Development (TDA) located in the Caspian Finance Center, where she served as Director of Trade Development for Turkey and Eurasia. Since 2009 she has contributed to coordinating various lectures on new emerging contemporary art scenes, both at Art Basel (Basel, Switzerland) and at Art Basel Miami. Since 2011 she has been the curator of the U-TURN Project Rooms by MERCEDES-BENZ pavilion, through the invitation of the arteBA Foundation. Abaseh Mirvali is also an active member of the A.C., an association  founded to support contemporary art in Mexico; she is also a member of the Selection Committee of the Rockefeller Foundation’s Bellagio Creative Art Fellowship for Visual Artists.

arteBA . 2013 . EDITION 22 © 2017

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