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Florencia Battiti and the attentive audience at Bodega [Winery] Lagarde, Mendoza, Argentina

Contemporary Argentine Art – the Federal Program is an initiative of the arteBA Foundation devised to promote contemporary Argentine art, to contribute to educating new collectors, and to building up our country’s art market.

The experiment kicked off in the city of Córdoba, last October, and had its next installment in Mendoza in early November 2013. On both occasions, art historian and curator Florencia Battiti gave a talk; she says of the experience: “arteBA’s Federal Program aims to a strengthen bonds between the various players who make up local scenes in today’s art, in order to make it more dynamic. The idea behind the lectures is to demolish the prejudices people often have about contemporary art and, of course, to arouse their curiosity to know and learn a little more about the way in which artists and galleries are working.”

The first two lectures in the Program could not have come into being without the support of the local institutions and interlocutors who work so tirelessly hard year round to maintain the dynamism of their respective sites. In this sense, thanks to the management of the members of the arteBA Foundation’s Young Committee – Luciano Maranzana in Córdoba and Lucila Pescarmona in Mendoza – it was possible to present these first encounters, which will continue in 2014 in other provinces of Argentina. In Córdoba the lecture took place in the Museo de Bellas Artes Evita – Palacio Ferreyra with the support of its Friends’ Association, and in Mendoza, at the Bodega [winery] Lagarde. Both meetings attracted large audiences and managed to achieve a synergy among the institutions, collectors, and the art fans in attendance.