arteBA landed in Punta del Este with clear intentions: to build bridges to the international community, to attract and inform new collectors, and to continue to strengthen the art market.

With the support of CITI, exclusive sponsor of the year-long art collecting program that operates under the auspices of arteBA art fair whose 2014 edition will take place from May 23 to 26 in Buenos Aires, a group of collectors, gallerists, and art lovers gathered last Tuesday, January 6 at the Hotel Fasano to attend an informal conversation between Eduardo Costantini, businessman and president of the Museo de Arte Latinoamericano de Buenos Aires (MALBA), and Alicia de Arteaga, editor of the Visual Arts section of LA NACIÓN, an Argentine daily paper.

In a relaxed conversation before interested guests, Eduardo Costantini recalled how he got his start purchasing artworks and offered some tips to current collectors and potential buyers. The key, Constantini claims, is to know how to look at art. He asserted that intuition in and of itself is not enough. “Art is an area of expertise. Unless you happen to be a genius, buying according to intuition means making mistakes systematically. If you know how to buy art, on the other hand, you are sure to make a great deal of money,” he said, offering the example of David Rockefeller who in the sixties bought a work for less than U$S20,000 that he eventually sold for approximately US$ 70 million dollars.

Constantini also spoke of the development of MALBA, the museum that he founded in 2001 on the basis of his own collection whose holdings continue to grow thanks to an active Acquisitions Program supported by the museum’s members and a committee of specialists.

In speaking to a major Uruguayan media outlet, businessman, collector, and president of MALBA Eduardo Costantini stated: “This event is, in my view, very important as the beginning of something that people have wanted: more art in Punta del Este. The key is to go beyond this one event, to organize additional, and larger, events for next summer.”

This was one of the first initiatives organized by Fundación arteBA in Uruguay. More activities and events related to contemporary art are planned for the summer of 2015.