PATIO BULLRICH RETURNS TO ARTEBA CELEBRATING DALILA PUZZOVIO’S 50 YEARS IN ART
For the fourth consecutive year Patio Bullrich joined arteBA, supporting projects by well-established artists: in this instance, the chosen artist was Dalila Puzzovio and her original work “El Deslumbre” (Dazzle).
Patio Bullrich sponsored this performance work, which took its inspiration from “Dalila doble plataforma” (Double Platform Dalila), a work that led to the artist’s winning of the Second International Di Tella Prize, and one that conveyed the power of that blend of art and fashion that marked one of the most original aspects of the ‘60s.
“El Deslumbre” recreated the setting of a shoe store in which original pairs of shoes were being shown. The work, installed inside a giant blow-up with the image of the artist, was completed when the public tried on the shoes and parades on the catwalk especially installed for the occasion.
“Patio Bullrich’s participation allowed visitors to get to see works of great importance and the highest quality that enrich the contents of the Fair. In keeping with Pop art’s principles, it was possible not only to appreciate Dalila Puzzovio’s work but also to interact with it. The idea was that everyone enjoyed this unique, original piece,” said Carolina Rodriguez Pañeda, Center Manager of Patio Bullrich.
This year’s guest artist herself explained: “Big statements require big venues. We were at arteBA celebrating along with Patio Bullrich and ‘a million more friends’ the fact of having, all these years, sketched out a history that crystallized the spirit of an era with its conceptual premonitions and short-circuits when early on it proclaimed “art-fashion” and fashion-art.
Taking down the DNA of the double platform, I untied the noisy silence of ‘arty-shoes.’ They proved to be an object of tomorrow, in a context of redefinition, they were never errant forms in the modern landscape; they were those of fluorescent, in-between tonalities in that world of the ‘60s. I assimilated the fact that white shoes in summer and brown ones in winter had to disappear. I learned that the heights were in my dreams.
Over these years I seemed to have changed, yet into all the works I managed to make in art, architecture or fashion, always without exception there entered an obstinacy that allowed me to reflect a reality such as it is today and as it will be tomorrow, a combination of present, historical past, and individualism on a continuous alert.
My desire was to dazzle in order to survive on the planet with manufactured myths we must discover and use.”
Through this activity, Patio Bullrich continued to support arteBA, the most important art fair in both Argentina and Latin America.