U-TURN Project Rooms by Mercedes-Benz

U-TURN at arteBA . 2011

U-TURN at arteBA . 2011

U-TURN at arteBA . 2011

U-TURN at arteBA . 2011

Mercedes Benz authorities, Abaseh Mirvali and Facundo Gómez Minujín, president of arteBA

Mercedes Benz authorities, Abaseh Mirvali and Facundo Gómez Minujín, president of arteBA

U-TURN at arteBA . 2011

U-TURN at arteBA . 2011

U-TURN at arteBA . 2011

U-TURN at arteBA . 2011

Download images

Only spanish version

    Mercedes-Benz accompanied the launch of U-TURN Project Rooms, a new section at the Fair which aimed at bringing international art closer to the Fair’s visitors.

    For this occasion, Abaseh Mirvali was appointed as curator responsible for the selection of the international galleries that participated in this project.

    “In the framework of an important international art fair such as arteBA, U-TURN attempted to open up an alternative perspective in order to stimulate the creative development, production and support of the contemporary art community. With 11 participating galleries and 18 contemporary artists, U-TURN was be given an important presence at arteBA and made a strong impact on the contemporary art community, from collectors to institutions by opening a new space for dialogue on the latest contemporary discourse.” Abaseh Mirvali

    U-TURN Project Rooms by Mercedes-Benz had a sound presence at arteBA Fair and also made a strong impact on the collecting world alert to the latest international trends.

    ABASEH MIRVALI is a freelance producer of public cultural projects in Mexico, Berlin and the Middle East. In 2010 she became a juror of the Magic Of Persia Contemporary Art Prize, together with Zaha Hadid, Hans Ulrich Obrist and other important art-world figures. She coordinated lectures in the “Conversations” series of Art Basel in Basel itself and at Art Basel Miami, on the new emerging scenes in contemporary art. In addition to participating at other fairs as a moderator, she did so also in the “Berlin Talks” of ArtForum Berlin. She is a member of the Contemporary Art Trust (Patronato de Arte Contemporáneo, A.C.), an organization whose goal is to support contemporary art in Mexico, and she is a member of the Selection Committee of the Bellagio Creative Art Fellowship for Visual Artists of the Rockefeller Foundation. Likewise, she serves as a member of the board for Fulbright fellowships at the Mexico-US Fulbright Commission. Between 2005 and 2008, at the invitation of Eugenio López Alonso, she served as Executive Director of the Jumex Foundation/Collection, a post in which she managed successfully to consolidate, institutionalize and develop one of the largest and most important collections of contemporary art of a private institution in Latin America. In addition to implementing development programs for grants and artistic, curatorial and publishing projects, she has coordinated nine important exhibitions, two of them international: Kiki Smith: A gathering 1980-2007, and, in collaboration with The Walker Art Center, Brave New Worlds.

    MERCEDES-BENZ
    Beyond marking the 125th anniversary of the creation of the automobile, 2011 is a year of important celebrations for Mercedes-Benz in Argentina. On September 6 the company will have been 60 years in Argentina, the first country other than Germany in which it set up a factory. Throughout its productive history in Argentina, Mercedes-Benz has brought out, at its Centro Industrial Juan Manuel Fangio de Virrey del Pino, in the Province of Buenos Aires, over 130,000 trucks, 100,000 buses, and almost 200,000 Sprinters.
    This year will also mark the hundredth anniversary of the birth of the beloved Juan Manuel Fangio himself. Born in Balcarce on June 24, 1911, Fangio (who died in 1995) was one of the most successful racing drivers in history, and one of the outstanding figures in the 20th-century history of the Formula 1 race, in which he was five times declared world champion.

    DOWNLOAD SPECIAL BARZON / Summa+ INSERT OF U-TURN Project Rooms By Mercedes-Benz (Only Spanish Version)